Seeking fairness in ads: Researcher outlines how 'bias score' could be...
To Internet users, they're an often-ignored nuisance. But to Google, online ads are both big business and a showcase for some serious mathematics. The determination of which ad ultimately shows up on...
View ArticleMicrosoft extends search guarantee in Yahoo deal (Update)
Microsoft has extended a guarantee that provides Yahoo with financial protection as part of the two companies' Internet search partnership.
View ArticleUS tightens guidance for online search ads
A US consumer watchdog agency told Internet search engines Tuesday to ensure they differentiate between search results and paid advertising, to steer clear of "deceptive" practices.
View ArticleSurge in growth for online mobile ads, survey shows
Global spending on mobile Internet ads surged 82.8 percent to $8.9 billion in 2012, an industry survey showed Tuesday.
View ArticleAOL tunes into video ads with Adap.tv buy
US Internet pioneer AOL announced Wednesday that it is buying online video advertising platform Adap.tv in a $405 million deal spotlighting the lucrative potential of the market.
View ArticleRussia threatens to block Facebook over drug ads
Russia on Thursday threatened to block Facebook for allegedly publishing ads for illegal designer drugs on its website.
View ArticleRdio launches free listening on mobile devices
Digital music service Rdio (AR'-dee-oh) is launching its free Internet radio service in the U.S., Canada and Australia on Thursday.
View ArticleGoogle to change terms to use your identity in ads
Google wants your permission to use your name, photo and product reviews in ads that it sells to businesses.
View ArticleYahoo plucks influential tech writer from NY Times (Update)
New York Times technology columnist and gadget reviewer David Pogue is leaving the newspaper to cover similar topics for Yahoo.
View ArticleYahoo's search engine leans on Yelp for help
Yahoo is cribbing from Yelp's online reviews of local merchants to soup up its search engine.
View ArticleCybersecurity researchers roll out a new Heartbleed solution
(Phys.org) —As companies scrambled in recent days to address the latest cybersecurity bug known as Heartbleed, researchers at The University of Texas at Dallas had a solution that fixes the...
View ArticleFired Yahoo exec gets $58M for 15 months of work
Yahoo's recently fired chief operating officer, Henrique de Castro, left the Internet company with a severance package of $58 million even though he lasted just 15 months on the job.
View ArticleOnline pirates thrive on legitimate ad dollars (Update)
Movie and music piracy thrives online in part because crafty website operators receive advertising dollars from major companies like Comcast, Ford and McDonald's.
View ArticleMicrosoft to pass Yahoo in ad revenues, says survey
Microsoft is expected to overtake Yahoo for the first time in digital advertising revenues, a research firm said Tuesday.
View ArticleFacebook challenging Google in online ad market
For years, Google has been the undisputed leader in online advertising, but Facebook is gaining quickly in the fast-evolving market.
View ArticleCosts of ad blocking rise to nearly $22 bn
The use of software that blocks online ads is expected to cost websites some $21.8 billion globally in 2015, a study showed Monday.
View ArticleUS regulators push for distinction between online ads, articles
With marketers creating online ads that are meant to blend in as real news stories, US regulators are trying to make sure Internet users are able to differentiate the two.
View ArticleFrench media websites take on ad blockers
The websites of several French media outlets joined together Monday requesting or requiring readers to disable ad blocking software to gain access to news content.
View ArticleGoogle Maps directions may soon lead you to ... more ads
You might start seeing more ads when getting directions from Google's popular mapping service.
View Article